Google Ads Complete Bundle Course
Develop advanced PPC, analytics, remarketing, automation, and eCommerce advertising expertise with this comprehensive Google Ads course UK.
257 Students
Overview
The Google Ads course UK is a comprehensive programme designed to help learners develop advanced advertising strategies across search, display, remarketing, analytics, automation, eCommerce promotion, audience targeting, and campaign optimisation. This specialised training explores how successful digital campaigns are planned, monitored, refined, and scaled for stronger business performance. Throughout this Google Ads training UK, learners explore reporting techniques, conversion tracking, AI-powered bidding systems, Google Merchant Centre management, landing page optimisation, and competitor analysis. Whether pursuing a PPC course UK, a search engine marketing course UK, or a broader digital marketing course UK, this programme provides valuable knowledge for achieving measurable advertising outcomes.
Course Description
Every successful online brand relies on visibility, precision targeting, and data-led decision-making. This Google Ads course UK introduces learners to the principles that drive profitable advertising campaigns while exploring advanced methods used across modern digital platforms. Moreover, participants discover audience segmentation, search term analysis, account auditing, reporting frameworks, and optimisation techniques that contribute to stronger campaign performance.
Furthermore, this Google advertising course UK explores remarketing systems, customer match strategies, dynamic search advertising, responsive ad creation, attribution modelling, and automation tools. Learners also examine Google Analytics integration, business data feeds, experiment testing, landing page software, competitor intelligence, and AI-driven bidding solutions. Consequently, this online Google Ads course UK supports informed decision-making across a wide range of advertising environments.
In addition, the programme covers eCommerce campaign structures, Google Shopping setup, Merchant Centre management, feed optimisation, tracking implementation, and multi-level retargeting strategies. As a result, learners seeking a Google Ads certification UK, pay per click training UK, or a Google Ads masterclass UK can strengthen their professional profile. Therefore, this digital marketing course UK provides an extensive framework for navigating competitive online advertising landscapes with confidence and efficiency.
Learning Outcomes
- Evaluate campaign performance through advanced reporting, analytics, and conversion measurement techniques.
- Construct audience-focused advertising frameworks using remarketing, customer match, and targeting solutions.
- Apply automation features including smart bidding, ad customisers, scripts, and machine-learning tools.
- Organise effective eCommerce promotion structures with Google Shopping and Merchant Centre integrations.
- Assess account quality through structured auditing processes and competitor benchmarking methods.
Who Is This Course For?
- Individuals seeking career opportunities within online advertising sectors.
- Business owners aiming to improve digital customer acquisition strategies.
- Marketing executives wishing to expand campaign management capabilities.
- Freelancers interested in offering paid advertising services to clients.
- Professionals pursuing progression within performance marketing environments.
Certification
Once the Google Ads Complete Bundle Course is successfully completed, the learner can obtain the PDF certificate without any cost. The hard copy of the certificate is also available for £4.99. However, anyone ordering the hard copy certificate from outside the United Kingdom may incur an additional delivery charge.
Career Path
PPC Manager
Manages paid advertising campaigns, budget allocation, audience targeting, and performance improvements across multiple channels.
Average UK Salary: £45,000 – £65,000 per year
Digital Marketing Manager
Oversees integrated marketing activities, campaign planning, analytics reporting, and customer acquisition strategies.
Average UK Salary: £50,000 – £75,000 per year
Search Engine Marketing Specialist
Develops search advertising initiatives, keyword strategies, bid management, and optimisation programmes.
Average UK Salary: £42,000 – £60,000 per year
Performance Marketing Manager
Focuses on measurable growth objectives through data-driven campaign execution and conversion improvement.
Average UK Salary: £55,000 – £85,000 per year
eCommerce Marketing Manager
Leads product promotion initiatives, shopping campaigns, feed management, and customer retention activities.
Average UK Salary: £48,000 – £70,000 per year
Paid Media Manager
Coordinates multi-platform advertising operations, attribution analysis, audience expansion, and budget efficiency.
Average UK Salary: £50,000 – £80,000 per year
Schema Markup
Frequently Asked Questions (FAQs)
Yes. The programme starts with core advertising concepts before progressing towards advanced optimisation, analytics, automation, and eCommerce advertising strategies.
Yes. Learners explore Merchant Centre setup, feed management, shopping structures, optimisation techniques, and troubleshooting procedures.
Yes. The curriculum covers campaign creation, account audits, reporting, targeting, and optimisation methods frequently required by clients.
Yes. The programme covers Analytics integration, goal configuration, conversion tracking, attribution models, and reporting features.
Absolutely. It includes dynamic search advertising, shopping campaigns, retargeting frameworks, feed enhancement, and customer acquisition strategies.
Google Ads Complete Bundle Course Course Reviews
An outstanding online course with clear explanations and practical examples. I could study at my own pace and still feel fully supported throughout. It’s truly boosted my confidence and career prospects
The course was well-structured, engaging, and easy to follow. The flexibility made it perfect alongside my full-time job. I’ve gained valuable, real-world skills that I can apply immediately.
Excellent learning experience from start to finish. The content was professional, up-to-date, and highly relevant. I would highly recommend it to anyone looking to upskill online.
Course Curriculum
| Google Ads Complete Bundle Course | |||
| Advanced Google Ads / AdWords Training - Updated for 2020 | |||
| Testing to Ad Concepts | |||
| Introduction to Ad Concepts | 00:02:00 | ||
| Example Ad Concepts | 00:04:00 | ||
| Label Setup | 00:04:00 | ||
| Reporting on Ad Concepts | 00:08:00 | ||
| Google Ads Paid % Organic Interaction Report | |||
| Understanding the usefulness of this report | 00:03:00 | ||
| Linking Google Ads with Search Console | 00:04:00 | ||
| Excel Report Setup & Pivot | 00:04:00 | ||
| Identifying Google Ads & SEO Search Term Opportunities | 00:02:00 | ||
| CTR Interaction between SEO & SEM | 00:06:00 | ||
| Geolocal Campaigns - Double Campaign Structure | |||
| The theory behind the double campaign | 00:04:00 | ||
| A practical example inside Google Ads | 00:03:00 | ||
| Google Ads Campaign - Experiments (Drafts & Experiments) | |||
| Introduction to Drafts & Experiments | 00:05:00 | ||
| Example experiment Ideas for use | 00:06:00 | ||
| Draft & Experiment Setup | 00:10:00 | ||
| Report Analysis & explanation of symbols | 00:05:00 | ||
| Automate Budgeting for Multiple Ad Accounts | |||
| Introduction to the Google Spreedsheet template | 00:02:00 | ||
| Data Inputs | 00:04:00 | ||
| Reading the sheet output | 00:06:00 | ||
| AdWords Audit | |||
| Audit Overview | 00:02:00 | ||
| Auditing the Account Structure | 00:08:00 | ||
| Campaign Settings | 00:04:00 | ||
| Auditing on the AdGroup Level | 00:10:00 | ||
| Other Things to look for in an Audit | 00:08:00 | ||
| Remarketing Strategy & Implementation | |||
| Why Remarketing Works | 00:03:00 | ||
| GDN Remarketing | 00:06:00 | ||
| Remarketing Lists for Search Ads (RLSA) & IF Statements | 00:04:00 | ||
| Customer Match (Email Retargeting) | 00:01:00 | ||
| Dynamic Remarketing | 00:04:00 | ||
| Lookalike Audiences | 00:02:00 | ||
| GDN Banner Sizes & Other Things to Consider | 00:03:00 | ||
| Audience List Sharing | 00:14:00 | ||
| Remarketing with Events | 00:06:00 | ||
| Artificial Intelligence & Machine Learning | |||
| What is AI & ML | 00:06:00 | ||
| Auto Rotate for Budgets & Ads | 00:03:00 | ||
| Dynamic Search Ads | 00:03:00 | ||
| Smart Bidding Strategies | 00:07:00 | ||
| Lookalike Audiences | 00:02:00 | ||
| Data Driven Attribution Models | 00:04:00 | ||
| Dynamic Ad Customisers | |||
| Introduction to Ad Customisers | 00:04:00 | ||
| Advantages & Example Uses | 00:07:00 | ||
| Setting up the Business Data Feed | 00:06:00 | ||
| Best Practice for Ads | 00:03:00 | ||
| Google Analytics for Google Ads | |||
| The Advantages of linking AdWords with GA | 00:04:00 | ||
| Linking GA & AdWords | 00:02:00 | ||
| AdWords Reports in GA | 00:01:00 | ||
| GA Conversion Tracking & Goal Setup | 00:07:00 | ||
| Remarketing Segments in GA | 00:13:00 | ||
| Attribution Models in Google Analytics | 00:07:00 | ||
| Using Scripts | |||
| Introduction to AdWords Scripts | 00:04:00 | ||
| 404 Link Checker Script | 00:07:00 | ||
| Experiment Results Script | 00:07:00 | ||
| Google Ads Audit Script | 00:06:00 | ||
| AdWords Editor | |||
| Introduction and advantages of AdWords Editor over the online interface | 00:04:00 | ||
| Example Uses for AdWords Editor | 00:04:00 | ||
| AdWords Editor – what you can’t do | 00:02:00 | ||
| Competitor Research Tools | |||
| Auction Insights displayed graphically | 00:18:00 | ||
| 3rd Party Competitor Research Tools -SEMrush | 00:16:00 | ||
| Landing Page Software | |||
| Why Use Landing Page Software | 00:06:00 | ||
| Unbounce Walk-through | 00:08:00 | ||
| Tracking integration for landing pages | 00:09:00 | ||
| Other Features | |||
| Ad Variations | 00:06:00 | ||
| Search Responsive Ads | 00:05:00 | ||
| Life Events Audiences | 00:04:00 | ||
| Custom Intent Audiences | 00:04:00 | ||
| Google Ads for eCommerce Businesses - Specialized Course | |||
| Ecommerce for AdWords Campaigns | |||
| Introduction | 00:01:00 | ||
| Ecommerce Campaign Structure | 00:07:00 | ||
| Dynamic Search Ads | 00:02:00 | ||
| Search Campaigns | 00:02:00 | ||
| Ad Customisers | 00:01:00 | ||
| Google Shopping Campaign Structure Setup | 00:03:00 | ||
| Multi-tiered Retargeting strategies tailored for eCommerce | 00:07:00 | ||
| 404 Error Checking Scrip | 00:07:00 | ||
| Ecommerce & enhanced ecommerce tracking for Google Analytics | |||
| Background to ecommerce tracking reports | 00:03:00 | ||
| Setup for ecommerce tracking | 00:04:00 | ||
| Ecommerce Reports Review in Google Analytics | 00:07:00 | ||
| Product Feeds for AdWords | |||
| The Future of Google Shopping | 00:03:00 | ||
| Background to Product Feeds | 00:08:00 | ||
| Google Merchant Centre Walk-through | 00:05:00 | ||
| Feed Policy & Troubleshooting Issues | 00:03:00 | ||
| Optimising Feed Quality | 00:07:00 | ||
| Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks | 00:02:00 | ||
Frequently Asked Questions
Yes, Discover Training provides accredited and CPD-certified courses, ensuring learners receive recognised qualifications that support career progression and professional compliance.
Anyone can enrol, including students, professionals, job seekers, career changers, and organisations. Most courses do not require previous experience, making them accessible to learners at all levels.
Discover Training offers courses across multiple sectors, including business, health and safety, compliance, leadership, IT, personal development, and professional skills training.
You will have 14 days to revoke your Course purchase from your purchase date. Regrettably, refunds are not allowed after your purchase have been approved, and materials have been posted to the student’s dashboard or accessed.
Yes, learners receive a downloadable digital certificate upon successful completion, suitable for CPD records, CVs, and professional portfolios.
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Number of Units:
81 -
Access:
1 Year -
Duration:
6 hours, 58 minutes -
PDF Certificate
Included
