Facebook ADS
Build Facebook Ads skills through Meta Business Manager, audience targeting, Pixel tracking, campaign optimisation, and digital marketing strategies.
196 Students
Overview
Facebook Ads is a comprehensive programme designed to help learners create, manage, optimise, and scale successful advertising campaigns across Facebook and Instagram. The course explores Meta Business Manager, Facebook Pages, WhatsApp Business integration, Pixel installation, campaign creation, audience targeting, retargeting, scaling strategies, catalogue management, Instagram Ads, Facebook Live, and online payment providers. Consequently, learners interested in Facebook Ads can develop structured advertising knowledge while strengthening digital marketing capability suitable for business growth, eCommerce promotion, lead generation, and online customer acquisition.
Course Description
Online advertising has become one of the most effective ways to reach targeted customers, and Facebook Ads provides a structured learning pathway for creating profitable campaigns across Meta platforms. Throughout this Facebook advertising course, learners discover the principles of Facebook Ads for beginners, develop practical skills through Meta Ads Manager training, and strengthen every stage of a successful Facebook marketing strategy. Consequently, participants build confidence while understanding campaign planning, audience targeting, and advertising objectives.
Furthermore, the curriculum explores social media advertising, Pixel installation, conversion tracking, payment configuration, campaign optimisation, retargeting, scaling, catalogue management, Instagram advertising, and performance analysis. Additionally, learners strengthen their capability through a Meta advertising course, while developing organised approaches to Facebook Ads campaign management. Likewise, paid social media marketing techniques are combined with Facebook Ads optimisation, allowing participants to improve advertising performance and maximise return on investment.
Finally, the programme combines strategic planning with practical implementation, helping learners confidently launch, monitor, analyse, and improve campaigns. Therefore, those interested in digital marketing with Facebook Ads can strengthen commercial capability while developing sustainable advertising strategies suitable for agencies, eCommerce businesses, entrepreneurs, and growing brands across competitive digital markets.
Learning Outcomes
- Create structured Facebook and Instagram advertising campaigns using Meta Business Manager.
- Apply audience targeting, retargeting, and campaign optimisation techniques effectively.
- Install and configure Facebook Pixel for conversion tracking.
- Evaluate advertising performance using recognised campaign metrics.
- Develop scalable advertising strategies that support business growth.
Who Is This Course For?
- Entrepreneurs promoting products or services online.
- Digital marketers expanding paid advertising knowledge.
- eCommerce business owners seeking stronger customer acquisition.
- Freelancers managing social media advertising campaigns.
- Learners interested in digital marketing and Meta advertising.
Certification
Once the Facebook ADS is successfully completed, the learner can obtain the PDF certificate without any cost. The hard copy of the certificate is also available for £4.99. However, anyone ordering the hard copy certificate from outside the United Kingdom may incur an additional delivery charge.
Career Path
Digital Marketing Executive
Plans and manages digital advertising campaigns while supporting online customer acquisition and business growth.
Average UK Salary: £40,000 – £50,000 per year
Paid Media Specialist
Develops paid advertising strategies across Meta platforms while improving campaign performance and return on investment.
Average UK Salary: £45,000 – £60,000 per year
Social Media Marketing Manager
Oversees social advertising campaigns, audience engagement, and brand visibility across multiple platforms.
Average UK Salary: £45,000 – £68,000 per year
Performance Marketing Manager
Optimises advertising performance through data analysis, conversion tracking, and campaign scaling techniques.
Average UK Salary: £50,000 – £75,000 per year
eCommerce Marketing Manager
Leads digital acquisition campaigns supporting online sales, customer growth, and commercial performance.
Average UK Salary: £55,000 – £80,000 per year
Head of Digital Marketing
Provides strategic leadership across paid advertising, digital growth, customer acquisition, and commercial marketing initiatives.
Average UK Salary: £75,000 – £120,000 per year
Schema Markup
Frequently Asked Questions (FAQs)
It is a comprehensive course covering Meta Business Manager, Facebook advertising, audience targeting, campaign optimisation, Pixel installation, and digital marketing strategies.
Yes. The programme introduces Facebook Ads for beginners before progressing towards advanced campaign management and optimisation techniques.
Yes. Learners explore Meta Ads Manager training, Business Manager configuration, user management, campaign creation, and advertising tools.
Yes. The curriculum explains Pixel installation, conversion tracking, retargeting campaigns, audience creation, and Facebook Ads optimisation techniques.
The programme strengthens Facebook marketing strategy, Facebook Ads campaign management, paid social media marketing, and digital marketing with Facebook Ads, capabilities valued across UK businesses and agencies.
Facebook ADS Course Reviews
An outstanding online course with clear explanations and practical examples. I could study at my own pace and still feel fully supported throughout. It’s truly boosted my confidence and career prospects
The course was well-structured, engaging, and easy to follow. The flexibility made it perfect alongside my full-time job. I’ve gained valuable, real-world skills that I can apply immediately.
Excellent learning experience from start to finish. The content was professional, up-to-date, and highly relevant. I would highly recommend it to anyone looking to upskill online.
Course Curriculum
| Unit 01: Introduction | |||
| Module 01: Bienvenue | 00:05:00 | ||
| Module 02- Le nouvel algorithme de FB | 00:19:00 | ||
| Unit 02: Création de notre page Facebook Ads | |||
| Module 01- Création d’une page Facebook | 00:09:00 | ||
| Module 02- Configuration du boutton d’action | 00:04:00 | ||
| Module 03- Connexion de Facebook avec Whatsapp Business | 00:11:00 | ||
| Module 04- Paramêtrage de Whatsapp Business | 00:10:00 | ||
| Module 05- Description de la page | 00:07:00 | ||
| Module 06- Questions Réponses automatiques sur Messenger | 00:07:00 | ||
| 06- Questions Réponses automatiques sur Messanger | 00:04:00 | ||
| Module 07- Publier une offre d’emploi avec Facebook | 00:03:00 | ||
| Module 08- Organiser l’ordre des onglets de notre menu sur Facebook | 00:03:00 | ||
| Module 09- Paramêtre de la pages | 00:15:00 | ||
| Unit 03: Mettre en place une campagne qui donne des résultats | |||
| Module 01- Business Facebook Manager | 00:18:00 | ||
| Module 02- Création de compte Facebook Business Manager MAJ 2021 | 00:10:00 | ||
| Module 03- Mise à jour de l’interface de Facebook Business Manager Part-1 | 00:07:00 | ||
| Module 04- Mise à jour de l’interface de Facebook Business Manager Part-2 | 00:02:00 | ||
| Module 05- Validation de compte entreprise | 00:10:00 | ||
| Module 06- Gestion des utilisateurs avec les droits d’accès | 00:14:00 | ||
| Module 07- Gestion du comptes – Page, Comptes publicitaires | 00:12:00 | ||
| Module 08- Ajoutez des moyens de paiement à Business Manager | 00:04:00 | ||
| Module 09- Centre de sécurité | 00:02:00 | ||
| Module 10- Comment accéder à Audience Insights | 00:02:00 | ||
| Module 11- Installation du Pixel Facebook | 00:11:00 | ||
| Module 12- Créer une campagne sur Facebook (Part I) | 00:21:00 | ||
| Module 13- Créer une campagne sur Facebook (Part II) | 00:20:00 | ||
| Module 14- Publicités Facebook non diffusées _ 14 manières de les corriger | 00:21:00 | ||
| Module 15- 12 centres d’intérêts FB ADS à tester pour améliorer la précision des campagnes | 00:38:00 | ||
| Module 16- Comment Utiliser les Publicités Facebook pour Promouvoir Votre Évènement ? | 00:07:00 | ||
| Module 17- Qu’est-ce que le Pixel Facebook ? | 00:20:00 | ||
| Module 18- Comment installer le Pixel Facebook ? | 00:30:00 | ||
| Module 19- [Bonnes pratiques] 10 conseils pour réaliser des publicités qui convertissent | 00:19:00 | ||
| Module 20- Supprimer une entreprise | 00:02:00 | ||
| Unit 04: Exemple de publicité sponsorisée avec Facebook Ads | |||
| Module 01- Exercice 1 – Vendre un service sur Internet avec les pubs de Facebook | 00:01:00 | ||
| Module 02- Création du produit pour la vente | 00:14:00 | ||
| Module 03- Création de ma campagne | 00:10:00 | ||
| Module 04- Création de l’ensemble de publicités | 00:12:00 | ||
| Module 05- Création de mon audience | 00:35:00 | ||
| Module 06- Configuration de l’événement d’achat | 00:08:00 | ||
| Module 07- Création d’une publicité | 00:06:00 | ||
| Module 08- Création de mon deuxième poste avec Canva | 00:13:00 | ||
| Module 09- Publier la campagne Facebook Ads | 00:08:00 | ||
| Module 10- Contactez le service d’assistance de Facebook | 00:06:00 | ||
| Module 11- Création d-une campagne avec objectif de vue de vidéo – part 1 | 00:06:00 | ||
| Module 12- Création d-une campagne avec objectif de vue de vidéo – part 2 | 00:08:00 | ||
| Module 13- Création d-une campagne avec objectif de vue de vidéo – part 3 | 00:06:00 | ||
| Unit 05: Scaling, Retargeting et Audiences similaires (LLA) | |||
| Module 01- Personnaliser indicateur de performance de la compagne | 00:27:00 | ||
| Module 02- Critères d’une publicité qui convertie | 00:10:00 | ||
| Module 03- Arrêter les publicités Facebook Ads inutiles | 00:23:00 | ||
| Module 04- Scaling_ Ma technique secrète pour scaler mes campagnes facebook ads | 00:13:00 | ||
| Module 05- Retargeting_ Comment créer votre première campagne de retargeting Facebook | 00:22:00 | ||
| Module 06- Comment débloquer un business manager Facebook banni par Facebook? | 00:31:00 | ||
| Module 07- Exercice avec l’authentification à deux facteurs sur Facebook | 00:10:00 | ||
| Unit 06: On Lance ENSEMBLE votre première Campagne Pub | |||
| Module 01- Introduction | 00:02:00 | ||
| Module 02- Comment trouver à coup sûr des produits que tout le monde s’arrache? | 00:26:00 | ||
| Module 03- Mon astuce pour trouvez des produits qui cartonne (Testé et approuvé) | 00:35:00 | ||
| Module 04- Espionnez vos concurrents | 00:17:00 | ||
| Module 05- Chercher un bon fournisseur en Dropshipping | 00:25:00 | ||
| Module 06- Comment contacter un fournisseur? | 00:06:00 | ||
| Module 07- GO ! On Lance ENSEMBLE votre première Campagne Pub ! | 00:16:00 | ||
| Module 08- Comment trouver notre cible (Audiences)? | 00:23:00 | ||
| Unit 07: Analyse d'une compagne Facebook Ads | |||
| Module 01- Parfait ! Notre compagne Facebook Ads est publiée | 00:07:00 | ||
| Module 02- Analyse des 24h de la 1ere campagne Facebook | 00:30:00 | ||
| Module 03- Comment gérer vos commandes ? (Commandes confirmées et payées) | 00:17:00 | ||
| Module 04- ***CORONA VIRUS*** Comment Faire avec le E- Commerce ? | 00:08:00 | ||
| Unit 08: Gestionnaire de collaborations de marque | |||
| Module 01- Gestionnaire de collaborations de marque part 1 | 00:10:00 | ||
| Module 02- Gestionnaire de collaborations de marque part 2 | 00:15:00 | ||
| Unit 09: Instagram Business Manager | |||
| Module 01- Faire de la publicité sur Instagram | Instagram for Business | 00:08:00 | ||
| Module 02- Créer une campagne Instagram Ads _ Étape par Étape | 00:05:00 | ||
| Unit 10: PROVIDER DE PAIEMENT EN LIGNE | |||
| Module 01- Prestataire de services de paiement (PSP) | 00:06:00 | ||
| Module 02- Comment trouver votre fournisseur de paiement (Provider) ? | 00:11:00 | ||
| Unit 11: Facebook Live | |||
| Module 01- Facebook Live_ Le guide du live streaming pour les entreprises | 00:15:00 | ||
| Module 02- Support de cours _ Facebook LIVE | 00:40:00 | ||
| Unit 12: Facebook Boutique | |||
| Module 01- Facebook Gestionnaire des ventes Part-1 | 00:11:00 | ||
| Module 02- Facebook Gestionnaire des ventes Part-2 | 00:09:00 | ||
| Module 03- Gestionnaire de catalogues – Part 1 | 00:16:00 | ||
| Module 04- Gestionnaire de catalogues – Part 2 | 00:12:00 | ||
| Module 05- Gestionnaire de catalogues – Part 3 | 00:06:00 | ||
Frequently Asked Questions
Yes, Discover Training provides accredited and CPD-certified courses, ensuring learners receive recognised qualifications that support career progression and professional compliance.
Anyone can enrol, including students, professionals, job seekers, career changers, and organisations. Most courses do not require previous experience, making them accessible to learners at all levels.
Discover Training offers courses across multiple sectors, including business, health and safety, compliance, leadership, IT, personal development, and professional skills training.
You will have 14 days to revoke your Course purchase from your purchase date. Regrettably, refunds are not allowed after your purchase have been approved, and materials have been posted to the student’s dashboard or accessed.
Yes, learners receive a downloadable digital certificate upon successful completion, suitable for CPD records, CVs, and professional portfolios.
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Number of Units:
77 -
Access:
1 Year -
Duration:
16 hours, 52 minutes -
PDF Certificate
Included
