Advanced Diploma in Social Media Marketing
Advance your career with the Advanced Diploma in Social Media Marketing UK covering SEO, branding, content strategy, and digital campaigns.
296 Students
Overview
The Advanced Diploma in Social Media Marketing UK is a career-focused programme designed to strengthen digital communication, branding, audience engagement, and online promotion strategies across multiple platforms. This comprehensive social media marketing course UK explores content planning, buyer psychology, SEO integration, copywriting, podcasting, video production, and community-based campaigns. Learners can explore Instagram, Pinterest, YouTube, Quora, and email marketing while building strategic marketing approaches for modern businesses. Furthermore, this digital marketing course UK introduces advanced analytics, automation, keyword planning, and local SEO techniques required for today’s competitive online marketplace.
Course Description
The Advanced Diploma in Social Media Marketing UK introduces an innovative route into modern digital branding and audience communication. Whether learners wish to promote businesses, personal brands, or online services, this engaging social media marketing diploma UK combines content strategy, storytelling, marketing psychology, and audience targeting within one extensive programme. Moreover, the online social media marketing course UK explains how successful campaigns influence customer decisions through AIDA marketing principles, compelling copywriting, and structured social engagement techniques.
Additionally, this advanced social media marketing course UK explores Instagram growth, YouTube optimisation, Pinterest campaigns, podcasting, blogging, and video marketing. Learners can examine platform selection strategies, audience behaviour, content calendars, and automation practices while strengthening communication methods for modern online audiences. Consequently, this social media management course UK helps learners organise professional campaigns with consistency and strategic direction across numerous digital channels.
Furthermore, the programme highlights SEO ranking factors, keyword placement, email marketing systems, analytics tracking, and multimedia production methods. From Adobe Spark image creation to audio editing and promotional scripting, the digital marketing diploma UK delivers a broad learning structure suited to current industry demands. As a result, learners searching for a Facebook marketing course UK, Instagram marketing course UK, or social media advertising course UK can strengthen career-ready knowledge for thriving within today’s rapidly evolving digital economy.
Learning Outcomes
- Develop structured campaigns using audience targeting, storytelling, and content scheduling techniques
- Apply SEO strategies, keyword research, and analytics tracking to strengthen online visibility
- Create engaging multimedia content including podcasts, videos, blogs, and social graphics
- Organise platform-specific strategies for Instagram, YouTube, Pinterest, Facebook, and Quora marketing
- Construct email marketing systems, automation workflows, and promotional copy using AIDA frameworks
Who Is This Course For?
- Learners seeking a professional social media marketing course UK for career progression
- Individuals interested in a flexible online social media marketing course UK from home
- Entrepreneurs planning to strengthen digital visibility for brands or services
- Content creators wishing to improve audience interaction across multiple platforms
- Marketing enthusiasts searching for an advanced digital marketing course UK with SEO and multimedia focus
Career Path
Social Media Marketing Manager
Lead brand communication strategies, campaign scheduling, audience targeting, and performance monitoring across digital platforms.
Average Salary: £42,000 – £58,000 per year
Digital Marketing Strategist
Coordinate SEO, paid advertising, analytics, email campaigns, and online branding initiatives for businesses.
Average Salary: £45,000 – £65,000 per year
Content Marketing Manager
Oversee blog strategy, promotional copy, video campaigns, and multimedia publishing for audience engagement.
Average Salary: £41,000 – £55,000 per year
SEO & Social Media Consultant
Provide optimisation strategies, keyword planning, backlink guidance, and social visibility improvements for organisations.
Average Salary: £48,000 – £70,000 per year
Brand Communications Manager
Manage online reputation, storytelling campaigns, audience relationships, and digital brand consistency.
Average Salary: £43,000 – £60,000 per year
Digital Campaign Director
Supervise cross-platform marketing campaigns, advertising performance, automation systems, and lead generation strategies.
Average Salary: £50,000 – £78,000 per year
Schema Markup
Frequently Asked Questions (FAQs)
Yes, this social media marketing diploma UK introduces marketing foundations before progressing towards advanced branding, SEO, analytics, and campaign strategies.
Yes, the programme explores keyword planning, Google ranking factors, backlinks, local SEO, and website optimisation methods.
Absolutely. Learners can explore blogging, copywriting, video editing, podcasting, image design, and social content development.
Yes, the curriculum includes Instagram growth strategies, Facebook case studies, audience engagement, and advertising techniques.
Yes, freelancers, entrepreneurs, and business owners can apply the marketing frameworks to strengthen online visibility and audience communication.
Advanced Diploma in Social Media Marketing Course Reviews
An outstanding online course with clear explanations and practical examples. I could study at my own pace and still feel fully supported throughout. It’s truly boosted my confidence and career prospects
The course was well-structured, engaging, and easy to follow. The flexibility made it perfect alongside my full-time job. I’ve gained valuable, real-world skills that I can apply immediately.
Excellent learning experience from start to finish. The content was professional, up-to-date, and highly relevant. I would highly recommend it to anyone looking to upskill online.
Course Curriculum
| Social Media Marketing-Understanding Social Media Marketing | |||
| Mastering Social Media Marketing | 00:10:00 | ||
| Introduction To The Social Media Marketing Masterclass | 00:01:00 | ||
| Introduction To The Social Media Marketing Section | 00:01:00 | ||
| The Social Media Marketing Monster | 00:03:00 | ||
| Free Vs Paid Traffic | 00:03:00 | ||
| What Is Marketing? | 00:10:00 | ||
| What Is Media? | 00:04:00 | ||
| What Is Social? | 00:07:00 | ||
| Local Vs International | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Marketing As A Business Priority | |||
| Introduction To Marketing As A Business Priority | 00:01:00 | ||
| The Marketing Company | 00:04:00 | ||
| Feast And Famine | 00:03:00 | ||
| Continuous Marketing | 00:04:00 | ||
| The 80/20 Principle | 00:04:00 | ||
| Sales And Marketing | 00:05:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-The Buyer Journey | |||
| Introduction To Understanding The Buyer Journey | 00:01:00 | ||
| Meet Bob 1 | 00:14:00 | ||
| The Seven Steps To Marriage | 00:05:00 | ||
| The Buyer Journey AIDA | 00:03:00 | ||
| Attention Content | 00:02:00 | ||
| Interest Content | 00:07:00 | ||
| Desire Content | 00:04:00 | ||
| Action Content | 00:04:00 | ||
| Activities To Complete | 00:01:00 | ||
| Bob's World View | |||
| Introduction To Bob’s World View | 00:01:00 | ||
| Understanding World Views | 00:05:00 | ||
| Understanding Bob | 00:03:00 | ||
| Confirming A World View | 00:06:00 | ||
| Bob’s World View – Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Social Media Marketing And SEO | |||
| Introduction To Social Media Marketing & SEO | 00:01:00 | ||
| The Truth About Social Signals | 00:04:00 | ||
| The Problem With New Websites | 00:07:00 | ||
| The Snowball Effect | 00:04:00 | ||
| The Great Deception | 00:03:00 | ||
| Your Website As Your Data Center | 00:08:00 | ||
| Activities To Complete 4 | 00:01:00 | ||
| Social Media Marketing-Social Media Marketing Platforms | |||
| Introduction To Social Media Marketing Platforms | 00:01:00 | ||
| Finding Bob | 00:02:00 | ||
| What Platform Should I Use? | 00:03:00 | ||
| Business Or Personal Branding? | 00:08:00 | ||
| Social Media Branding Tips | 00:03:00 | ||
| Creating Your Social Media Marketing Biography | 00:04:00 | ||
| House Keeping | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Posting On Social Media Platforms | |||
| Introduction To Posting On Social Media Platforms | 00:01:00 | ||
| The Golden Rules | 00:03:00 | ||
| Curation Vs Creation Of Content | 00:04:00 | ||
| What Types Of Content Should I Create? | 00:04:00 | ||
| Written Content | 00:01:00 | ||
| Photography Content | 00:05:00 | ||
| Infographics Content | 00:03:00 | ||
| Podcast Content | 00:03:00 | ||
| Video Content | 00:05:00 | ||
| Automation Best Practices | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Social Media Posting Ideas | |||
| Introduction To Social Media Posting Ideas | 00:01:00 | ||
| Where Do I Get Posting Ideas From? | 00:02:00 | ||
| Stupid Questions | 00:04:00 | ||
| Conversations | 00:03:00 | ||
| Stories – The Power Of Narrative | 00:06:00 | ||
| Industry News | 00:03:00 | ||
| Content Capture Systems | 00:02:00 | ||
| Respecting Your Audience | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Creating A Social Media Marketing Post | |||
| Introduction To Creating A Social Media Marketing Post | 00:01:00 | ||
| Take Them To The Movies | 00:02:00 | ||
| Headlines | 00:03:00 | ||
| Body Text | 00:05:00 | ||
| Using Images | 00:06:00 | ||
| Video Posts | 00:07:00 | ||
| Quizzes And Polls | 00:01:00 | ||
| Links | 00:02:00 | ||
| Hashtags | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing-Community Based Marketing | |||
| Introduction To Community Based Marketing | 00:01:00 | ||
| The Best Kept Secret | 00:03:00 | ||
| Choosing A Niche For Your Community | 00:04:00 | ||
| Choosing A Platform For Your Community | 00:03:00 | ||
| Gate Keepers | 00:03:00 | ||
| Community Rules | 00:03:00 | ||
| Shared Ownership | 00:04:00 | ||
| Visiting Other Communities | 00:03:00 | ||
| Activities To Complete | 00:01:00 | ||
| Social Media Marketing - Building A Social Media And Content Marketing Plan | |||
| Introduction To Building A Social Media Marketing Plan | 00:01:00 | ||
| Why You Need A Plan | 00:02:00 | ||
| Your Social Media Schedule | 00:03:00 | ||
| Your Content Calendar | 00:04:00 | ||
| Setting Realistic Time Frames | 00:03:00 | ||
| Responsibilities And Roles | 00:03:00 | ||
| SMART Goals For Your Marketing | 00:08:00 | ||
| Social Media Marketing - Cases Studies | |||
| Introduction To Social Media Case Studies | 00:01:00 | ||
| Social Media Marketing Mistakes – Part 1 | 00:07:00 | ||
| Social Media Marketing Mistakes – Part 2 | 00:04:00 | ||
| Twitter Case Studies | 00:06:00 | ||
| Facebook Case Studies | 00:05:00 | ||
| LinkedIn Case Studies | 00:05:00 | ||
| YouTube Case Studies | 00:05:00 | ||
| Instagram Case Studies | 00:04:00 | ||
| Pinterest Case Studies | 00:04:00 | ||
| Social Media Case Studies – Activities To Complete | 00:01:00 | ||
| Creating Social Media Images | |||
| Introduction To Creating Social Media Images With Adobe Spark | 00:01:00 | ||
| Adobe Spark Tools Explained | 00:05:00 | ||
| Example Of An Adobe Spark Social Image Created On Desktop | 00:04:00 | ||
| Example Of An Adobe Spark Social Image Created On Mobile | 00:04:00 | ||
| Activities To Complete – Adobe Spark | 00:01:00 | ||
| Profile Image - Creating Your Social Media Profile Image | |||
| Introduction To Social Media Profile Image Creation | 00:01:00 | ||
| Equipment Needed | 00:07:00 | ||
| Understanding Your Camera | 00:05:00 | ||
| Profile Image - Lighting And Posing Your Subject | |||
| Offset Lighting Set Up For Portraits | 00:08:00 | ||
| Front Lit Lighting For Portraits | 00:07:00 | ||
| Setting The Exposure | 00:04:00 | ||
| Posing The Face | 00:10:00 | ||
| Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone | |||
| Editing A Male Portrait | 00:10:00 | ||
| Finishing Your Male Portrait | 00:06:00 | ||
| Editing A Female Portrait | 00:11:00 | ||
| Blogging - Copywriting For Blogs And Articles | |||
| Introduction To Blogging & Copywriting | 00:01:00 | ||
| Identifying Your Niche Audience | 00:07:00 | ||
| Finding Your Style As A Writer | 00:10:00 | ||
| Preparation – Tracking Ideas For Your Blogs And Articles | 00:10:00 | ||
| Page Setup And Formatting | 00:06:00 | ||
| Links And Actions | 00:08:00 | ||
| Additional Content On The Page | 00:05:00 | ||
| Blogging - Writing Your Copy | |||
| AIDA Copywriting | 00:01:00 | ||
| AIDA – The Attention Phase | 00:06:00 | ||
| AIDA – The Interest Phase | 00:01:00 | ||
| AIDA – The Desire Phase | 00:05:00 | ||
| AIDA – The Action Phase | 00:07:00 | ||
| Additional Thoughts For Your Blogging And Article Writing | 00:03:00 | ||
| Email Marketing - Building Your Email List | |||
| Introduction | 00:03:00 | ||
| Email Marketing – Grasping The Concept | 00:08:00 | ||
| Email Marketing Software – Choosing Your Email Marketing Provider | 00:06:00 | ||
| Building Your Email Marketing List | 00:06:00 | ||
| Different Ways To Get An Email Sign Up | 00:08:00 | ||
| Asking For The Email | 00:05:00 | ||
| The Magic Of PDF’s | 00:09:00 | ||
| Email Marketing - Using Your Email List | |||
| An Email List Is For Selling Stuff – Right? | 00:08:00 | ||
| Email Marketing Styles | 00:06:00 | ||
| Email Marketing - Email Copywriting | |||
| Email Writing Styles | 00:08:00 | ||
| Email Copywriting – Using AIDA | 00:08:00 | ||
| Email Spam Traps & Pitfalls | 00:11:00 | ||
| Email Marketing - Email Analytics - Automations - Maintenence | |||
| Email Analytics – What To Measure | 00:10:00 | ||
| Email Automations – Understanding Their Usage | 00:04:00 | ||
| Surveys – How To Use Them To Improve Your List | 00:13:00 | ||
| Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search | |||
| Introduction To The Course | 00:01:00 | ||
| Google Search – Understanding How Google Search Works | 00:03:00 | ||
| Local SEO + SEO - Google Search And Your Position In Local Search | |||
| Local SEO Ranking Factors | 00:06:00 | ||
| Your Local Ranking Factors – How They Impact Your SEO | 00:02:00 | ||
| Your Analytics Spreadsheet | 00:02:00 | ||
| Domain Authority And Page Authority | 00:03:00 | ||
| Trust Flow | 00:03:00 | ||
| Check Your Local SEO Ranking Score | 00:03:00 | ||
| Google Local Search | 00:13:00 | ||
| Local SEO + SEO - Google My Business - A Strong Local SEO Factor | |||
| Google My Business | 00:11:00 | ||
| Cleaning Up Old Google Local Listings | 00:05:00 | ||
| Creating A Google Review Strategy | 00:08:00 | ||
| Local SEO + SEO - Building Up Reviews - Including Google Local Reviews | |||
| Citations – Setting Up Your NAP Page | 00:04:00 | ||
| Managing Your Citations | 00:13:00 | ||
| Local SEO + SEO - Backlinks - Understand How They Improve SEO | |||
| Back Linking – An Introduction | 00:03:00 | ||
| Checking The Quality Of Your Back Links | 00:04:00 | ||
| Building Back Links | 00:07:00 | ||
| Social Media Business Pages As Back Links | 00:02:00 | ||
| Local SEO + SEO - On Site SEO - Improving Your Sites SEO | |||
| Content Marketing As Part Of Your Local SEO | 00:03:00 | ||
| Creating Your Content | 00:11:00 | ||
| Local SEO + SEO - Keyword Optimisation For Powerful SEO | |||
| Understanding Keywords | 00:03:00 | ||
| Keyword Strategies – How To Use Keywords Effectively | 00:07:00 | ||
| Inserting Your Keywords On Your Website | 00:09:00 | ||
| Local SEO + SEO - Local Business Online Marketing | |||
| Marketing A Local Business | 00:02:00 | ||
| AIDA Marketing – An Overview | 00:05:00 | ||
| Adwords – An Introduction | 00:04:00 | ||
| Google Profiles For Google Personal Accounts | 00:08:00 | ||
| Setting Up A Local SEO Marketing Consultancy | 00:11:00 | ||
| YouTube Marketing - YouTube Channel Setup And SEO | |||
| Building Your YouTube Landing Page | 00:01:00 | ||
| YouTube SEO – The Importance Of Titles | 00:01:00 | ||
| YouTube SEO – The Importance Of Your Descriptions | 00:03:00 | ||
| YouTube SEO – The Importance Of Tags | 00:04:00 | ||
| YouTube End Screen Annotations | 00:05:00 | ||
| YouTube Analytics | 00:02:00 | ||
| Publishing And Sharing Your Videos | 00:04:00 | ||
| YouTube Marketing - YouTube Video Launch Strategy | |||
| The Real Secret To A Successful YouTube Video Launch | 00:01:00 | ||
| Eyes On The Prize | 00:06:00 | ||
| Audio Production - Mastering Audio Production For Video And Podcasting | |||
| Introduction To Audio And Video Production | 00:01:00 | ||
| Introduction To Mastering Audio Production | 00:01:00 | ||
| Technical Challenges You Will Face | 00:06:00 | ||
| Choosing Your Microphone | 00:06:00 | ||
| Positioning Your Microphone | 00:03:00 | ||
| Reducing Echo | 00:04:00 | ||
| Reducing Background Noise | 00:04:00 | ||
| The Perfect Studio | 00:04:00 | ||
| Additional Equipment | 00:04:00 | ||
| Video Production - Mastering Video Lighting And Subject Composition | |||
| Introduction To Mastering Video Lighting | 00:01:00 | ||
| Camera Choices | 00:05:00 | ||
| Lighting Choices | 00:06:00 | ||
| Composition And Presentation | 00:05:00 | ||
| Webcam And Smartphone Setup | 00:02:00 | ||
| 3 Light Setup For DSLR And Camcorder | 00:03:00 | ||
| 5 Light Setup For DSLR And Camcorder | 00:03:00 | ||
| Teleprompter And Reference Monitor | 00:05:00 | ||
| Setting An Exposure | 00:03:00 | ||
| Video Production - Green Screen Video Production | |||
| Introduction To Green Screen Video Production | 00:01:00 | ||
| Chroma Keying | 00:05:00 | ||
| Lighting A Backdrop | 00:06:00 | ||
| XSplit Broadcaster – An Introduction | 00:03:00 | ||
| XSplit Settings | 00:05:00 | ||
| Building A Presentation | 00:04:00 | ||
| Screen Capture | 00:03:00 | ||
| Video Production - On Camera Presence - Getting Comfortable On Camera | |||
| Introduction To On Camera Presence | 00:02:00 | ||
| Why You Need A Studio | 00:04:00 | ||
| Communicating With Warmth | 00:03:00 | ||
| Talking To Bob | 00:04:00 | ||
| Find Your Natural Self | 00:04:00 | ||
| Practice Makes Perfect | 00:02:00 | ||
| Take 2 | 00:04:00 | ||
| Additional Tips | 00:04:00 | ||
| Video Production - Writing A Promotional Script For Your Video | |||
| Introduction To Writing A Promotional Script For Your Video | 00:01:00 | ||
| Meet Bob | 00:03:00 | ||
| Attention | 00:02:00 | ||
| Interest | 00:03:00 | ||
| Desire | 00:04:00 | ||
| Action | 00:03:00 | ||
| Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition | |||
| Introduction To Editing With Adobe Premiere Pro And Adobe Audition | 00:01:00 | ||
| Setting Up Your Folder Structure | 00:06:00 | ||
| Colour Grading Your Video | 00:11:00 | ||
| Audio Correction Techniques | 00:18:00 | ||
| Cutting Options – Video Editing | 00:10:00 | ||
| Breath And Click Removal | 00:05:00 | ||
| Advanced Audio Cleaning | 00:03:00 | ||
| Adding Music To Your Video | 00:05:00 | ||
| Exporting Your Video | 00:03:00 | ||
| Introduction To Vlogging | |||
| Introduction to Vlogging | 00:01:00 | ||
| What Is Vlogging | 00:08:00 | ||
| Vlogging Equipment – Budget Or 4k? | 00:01:00 | ||
| Vlogging Equipment – Budget Recommendations | 00:04:00 | ||
| Vlogging Equipment – Choosing Your 4k Camera | 00:04:00 | ||
| Vlogging Equipment – Choosing Your Microphones | 00:09:00 | ||
| Vlogging Equipment – Tripods And Accessories | 00:05:00 | ||
| Filming Techniques | 00:06:00 | ||
| Editing A Vlog | 00:06:00 | ||
| Activities For The Vlogging Section | 00:01:00 | ||
| Understanding Instagram | |||
| Introduction To Instagram Marketing | 00:01:00 | ||
| Understanding Instagram | 00:05:00 | ||
| Growing Your Audience | 00:07:00 | ||
| Hashtagging Tools | 00:07:00 | ||
| Better Pictures With Your Phone – Controlling The Exposure | 00:04:00 | ||
| Basic Composition – The Rule Of Thirds | 00:03:00 | ||
| Understanding Light | 00:07:00 | ||
| Controlling Your Background | 00:06:00 | ||
| Editing Your Images With Snapseed | 00:10:00 | ||
| Understanding Instagram – Activities To Complete | 00:01:00 | ||
| Quora Marketing | |||
| Introduction To Quora Marketing | 00:01:00 | ||
| What Is Quora? | 00:05:00 | ||
| Setting Up Your Quora Profile | 00:06:00 | ||
| Finding Quora Questions To Answer | 00:09:00 | ||
| Writing A Quora Answer | 00:09:00 | ||
| Quora Growth Tips | 00:04:00 | ||
| Quora Activities To Complete | 00:01:00 | ||
| Pinterest Marketing | |||
| Introduction To Pinterest Marketing | 00:01:00 | ||
| What Is Pinterest? | 00:07:00 | ||
| Setting Up Your Pinterest Business Profile | 00:07:00 | ||
| Creating A Board On Pinterest | 00:03:00 | ||
| Creating Pins On Pinterest | 00:07:00 | ||
| Understanding Rich Pins And Buyable Pins | 00:04:00 | ||
| Pinterest Growth Tips | 00:04:00 | ||
| Pinterest Board Strategy Examples | 00:05:00 | ||
| Pinterest Tools | 00:01:00 | ||
| Pinterest Activities To Complete | 00:01:00 | ||
| Introduction To Podcasting | |||
| Introduction To Podcasting | 00:01:00 | ||
| What Is Podcasting? | 00:04:00 | ||
| Getting Started With Podcasting | 00:04:00 | ||
| Podcasting Equipment | 00:09:00 | ||
| Designing Your Podcast | 00:08:00 | ||
| Podcast Recording Tips | 00:11:00 | ||
| Finding Guests For Your Show | 00:07:00 | ||
| Editing Your Podcast With Adobe Audition | 00:03:00 | ||
| Marketing Your Podcast | 00:05:00 | ||
| Podcasting Activities To Complete | 00:01:00 | ||
| Course Summary | |||
| Summary For The Course | 00:01:00 | ||
Frequently Asked Questions
Yes, Discover Training provides accredited and CPD-certified courses, ensuring learners receive recognised qualifications that support career progression and professional compliance.
Anyone can enrol, including students, professionals, job seekers, career changers, and organisations. Most courses do not require previous experience, making them accessible to learners at all levels.
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You will have 14 days to revoke your Course purchase from your purchase date. Regrettably, refunds are not allowed after your purchase have been approved, and materials have been posted to the student’s dashboard or accessed.
Yes, learners receive a downloadable digital certificate upon successful completion, suitable for CPD records, CVs, and professional portfolios.
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Number of Units:
278 -
Access:
1 Year -
Duration:
20 hours, 28 minutes -
PDF Certificate
Included
