817 StudentsOverview
Enhance your digital presence with this all-in-one Digital Marketing course, tailored for today’s fast-moving online landscape. This fully online course covers SEO, Google AdWords, social media platforms like Instagram, Twitter, Facebook, LinkedIn, and video strategies via YouTube. You’ll also gain knowledge in email marketing, mobile app promotion, and web analytics through Google Analytics. Designed to keep up with current marketing trends, this course equips learners with techniques to elevate brand visibility and boost audience engagement. Whether you’re aiming to support a business or grow your own brand, this course supports your goals with structured digital marketing knowledge.
Description
The Digital Marketing course provides a solid foundation in strategic online promotion. Beginning with the essentials, it introduces general marketing tips that apply across all platforms and helps you understand how different digital channels contribute to business growth. You’ll receive actionable insights into improving your website visibility with SEO, increasing your reach through Google AdWords, and tracking your success with Google Analytics.
The course also navigates the unique advantages of video content through YouTube marketing and shows you how to create effective email campaigns that convert. With dedicated modules on platforms like LinkedIn, Twitter, Facebook, and Instagram, you’ll learn how to manage brand identity and communication strategies for various audiences.
Additionally, you’ll gain an understanding of mobile app marketing, ensuring you’re not missing out on the growing mobile user segment. Every section is created to align with up-to-date digital trends, focusing on building efficient, engaging, and measurable marketing strategies. The course is delivered entirely online, offering flexibility and convenience. By the end, you’ll be well-prepared to implement successful marketing techniques across multiple platforms with confidence and purpose.
Learning Outcomes
- Apply up-to-date SEO methods to boost website ranking on major search engines.
- Create and manage high-performing Google AdWords campaigns effectively.
- Use Google Analytics to assess website traffic and user behaviour.
- Develop audience-focused strategies across Instagram, Twitter, Facebook, and LinkedIn.
- Plan and launch targeted email campaigns that enhance customer interaction.
Requirements
- A device with internet connection.
- Basic computer and browsing knowledge.
- Interest in digital marketing or social platforms.
Career Path
- Digital Marketing Executive
- SEO Specialist
- Social Media Manager
- Email Marketing Coordinator
- Google Ads Campaign Manager
Certification
Once the Digital Marketing is successfully completed, the learner can obtain the PDF certificate without any cost. The hardcopy version of the certificate is also available for only £4.99. However, anyone ordering the hardcopy certificate from outside the United Kingdom may need to pay an additional delivery charge.
Course Curriculum
| Introduction | |||
| Welcome | 00:01:00 | ||
| General Tips & Tricks Series | |||
| How to register your company | 00:04:00 | ||
| How to see Email Sender’s Company and Logo in Your Gmail | 00:02:00 | ||
| How to Generate sitemap of a website | 00:03:00 | ||
| How to protect a website from Spam on WordPress | 00:02:00 | ||
| Quick way to identify whether the website is Mobile optimized | 00:03:00 | ||
| How to identify registration data of website | 00:01:00 | ||
| How to identify duplicate content from the web | 00:03:00 | ||
| How to create google alerts | 00:03:00 | ||
| How to find the age of the domin | 00:02:00 | ||
| How to check if the website server is down | 00:01:00 | ||
| How to create text notes thatwill self destruct after being read | 00:02:00 | ||
| How to send google search information to your friends | 00:03:00 | ||
| How to find webhost of any website | 00:02:00 | ||
| Discover new sites that are similar to what you like alredy | 00:03:00 | ||
| How to easily highlight the important parts of a web page | 00:01:00 | ||
| How to share you email online without worrying about spam | 00:02:00 | ||
| How to get compute level answers without searching | 00:03:00 | ||
| The easiest way to setup email reminders | 00:03:00 | ||
| How to find the original URL tht’s hiding behind a short URL | 00:02:00 | ||
| How to corrupt a file you shared online | 00:01:00 | ||
| How to create a throwaway email | 00:02:00 | ||
| How to check if your email account has been compromised | 00:01:00 | ||
| SEO (Search Engine Optimisation) | |||
| How to register website on Google search console | 00:06:00 | ||
| How to Optimize your website homepage | 00:06:00 | ||
| How to add a sitemap on google search | 00:07:00 | ||
| How to shortlist targeted keyword list in google keyword planner | 00:08:00 | ||
| How to set international targeting on google search | 00:02:00 | ||
| How to remove a URL from google search engine | 00:03:00 | ||
| How to identify competitors keyword | 00:08:00 | ||
| How to leverage top sites to get on google search results | 00:04:00 | ||
| Discover powerful data analytics to mesure SEO performance | 00:06:00 | ||
| How to do keyword research | 00:11:00 | ||
| How to write perfect title tags for search engines | 00:05:00 | ||
| How to optimise heading tags, external and internal links | 00:08:00 | ||
| What are backlinks & how to get them | 00:06:00 | ||
| How to write a perfect Meta description | 00:06:00 | ||
| How to enhance speed & performance of your website | 00:04:00 | ||
| YouTube | |||
| Youtube account setup | 00:04:00 | ||
| Account optimization | 00:09:00 | ||
| How to create & setup Youtube channel banner | 00:05:00 | ||
| Youtube channel tags, thumbnails & custom thumbnails | 00:08:00 | ||
| Analyse Youtube keyword research | 00:05:00 | ||
| Youtube SEO techniques | 00:07:00 | ||
| What are Youtube cards & how does it work | 00:06:00 | ||
| How to optimise comments & reply them in bulk | 00:03:00 | ||
| How to grow your channel with competitor Analysis | 00:07:00 | ||
| How to manage multiple YouTube accounts | 00:02:00 | ||
| A simple yet powerful trick to increase your subscribers list | 00:03:00 | ||
| Youtube Paid Advertising | 00:13:00 | ||
| How to monetise your YouTube channel | 00:02:00 | ||
| Google Adwords | |||
| What are Google Ads & how does it work | 00:16:00 | ||
| Account setup | 00:04:00 | ||
| Competitors analysis | 00:08:00 | ||
| Campaign types & how to select the right campaign | 00:07:00 | ||
| Bids & Budgets | 00:08:00 | ||
| How to target the right audience | 00:07:00 | ||
| Google Ads advance campaign settings | 00:07:00 | ||
| Choosing the right keywords | 00:05:00 | ||
| How to write ads that gets more clicks | 00:06:00 | ||
| Google Analytics | |||
| How to install tracking code on your website | 00:04:00 | ||
| How to add filters & remove internal traffic | 00:04:00 | ||
| How to track paid campaigns | 00:04:00 | ||
| How to look and analyse different segment data | 00:06:00 | ||
| How to configure goals in google analysics | 00:05:00 | ||
| How to link google Adwords account | 00:03:00 | ||
| How to manage multiple analytics accounts | 00:02:00 | ||
| How to remove spam traffic | 00:04:00 | ||
| Email Marketing | |||
| Email marketing tools set up ( Mailchimp and Gestresponse) | 00:10:00 | ||
| How to install signup or popup forms on the website | 00:17:00 | ||
| How to collect email address without a website | 00:05:00 | ||
| How to create a ‘Hook’ to your signup forms | 00:08:00 | ||
| Discover the psychology behind acquiring more leads | 00:09:00 | ||
| Email marketing automation process | 00:08:00 | ||
| Email analytics | 00:07:00 | ||
| Linkedln | |||
| How to increase your connections in no time | 00:08:00 | ||
| Secret of LinkedIn InMails | 00:05:00 | ||
| Discover the best ways to use Linkedin Groups | 00:09:00 | ||
| How to setup a company page on Linkedin | 00:04:00 | ||
| How to increase traffic to your website using Linkedin blog | 00:07:00 | ||
| Twitter Account setup | 00:03:00 | ||
| Knowing Twitter features | 00:06:00 | ||
| Following twitter accounts | 00:03:00 | ||
| Twitter profile optimisation | 00:06:00 | ||
| How to get Twitter followers | 00:10:00 | ||
| Posting first 5 tweets for engagement | 00:05:00 | ||
| Leveraging Hashtags to increase your tweets visibility | 00:04:00 | ||
| What are twitter polls & how do you use them | 00:05:00 | ||
| A powerful trick to acquire customers on twitter | 00:03:00 | ||
| How to get followers retweet your post | 00:03:00 | ||
| How to embed a twitter button to your website or post | 00:02:00 | ||
| Twitter analytics | 00:04:00 | ||
| Set your Facebook page | 00:05:00 | ||
| Facebook Icon, cover image & description | 00:06:00 | ||
| How to get your first page likes | 00:08:00 | ||
| Discover how to increase your page likes | 00:02:00 | ||
| How to manage multiple Facebook page | 00:03:00 | ||
| Facebook comments | 00:05:00 | ||
| Leveraging Facebook groups | 00:05:00 | ||
| Facebook Autoposting | 00:04:00 | ||
| Run a competition | 00:06:00 | ||
| Facebook Ads | 00:04:00 | ||
| How to get best out of Facebook | 00:15:00 | ||
| Facebook pixel & Re-marketing | 00:04:00 | ||
| How to setup a Instagram business profile | 00:07:00 | ||
| Set up Instagram bio & profile image | 00:03:00 | ||
| Leveraging Instagram accounts | 00:06:00 | ||
| A simple way to create free content on Instagram | 00:05:00 | ||
| Secret of hashtags on Instagram | 00:04:00 | ||
| Reposting Instagram App | 00:04:00 | ||
| How to get genuine Instagram followers | 00:05:00 | ||
| Discover how to grow your business through Instagram stories | 00:05:00 | ||
| How to get your posts reposted on Instgram by influncers | 00:05:00 | ||
| Mobile App | |||
| A quick way to do App store marketing research | 00:16:00 | ||
| How to discover the estimate size of your market | 00:08:00 | ||
| Discover the best ways to promote your app | 00:15:00 | ||
| App installs via Facebook Ads | 00:16:00 | ||
| App installs via Google Ads | 00:14:00 | ||
| How to make money from your app | 00:08:00 | ||
| How to optimise your App store listing ? | 00:14:00 | ||
| Discover growth hacking techniques for App downloads | 00:09:00 | ||
| Techniques to get to the top of App store ranking | 00:07:00 | ||
Frequently Asked Questions
In the UK, the social care system is mainly managed by the local councils. People are directly employed by the councils. They often work together with the health commissioners under joint funding arrangements. Some people work for private companies or voluntary organizations hired by local councils. They help the local councils with their personal social services.
In the UK, the social care system is mainly managed by the local councils. People are directly employed by the councils. They often work together with the health commissioners under joint funding arrangements. Some people work for private companies or voluntary organizations hired by local councils. They help the local councils with their personal social services.
In the UK, the social care system is mainly managed by the local councils. People are directly employed by the councils. They often work together with the health commissioners under joint funding arrangements. Some people work for private companies or voluntary organizations hired by local councils. They help the local councils with their personal social services.
In the UK, the social care system is mainly managed by the local councils. People are directly employed by the councils. They often work together with the health commissioners under joint funding arrangements. Some people work for private companies or voluntary organizations hired by local councils. They help the local councils with their personal social services.
In the UK, the social care system is mainly managed by the local councils. People are directly employed by the councils. They often work together with the health commissioners under joint funding arrangements. Some people work for private companies or voluntary organizations hired by local councils. They help the local councils with their personal social services.
14-Day Money-Back Guarantee
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Number of Units:
122 -
Access:
1 Year -
Duration:
11 hours, 23 minutes -
PDF Certificate
Included
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