Google Ads Training: Turn Profit with PPC
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Overview
Grasp the science of Google Ads Training: Turn Profit with PPC and how it relates to launching a lucrative career. Prepare for future Google Ads Training: Turn Profit with PPC needs by looking beyond the ongoing Google Ads Training: Turn Profit with PPC impact with Discover Training’s up-to-date Google Ads Training: Turn Profit with PPC course .
Discover Training’s Google Ads Training: Turn Profit with PPC course gives you a solid foundation in Google Ads Training: Turn Profit with PPC in many settings of human development. With industry expert interviews, you’ll gain a greater understanding of Google Ads Training: Turn Profit with PPC‘s applications and limitations, as well as how it’s already been efficiently used in the field. Discover Training’s Google Ads Training: Turn Profit with PPC course will help you obtain facts and knowledge to strengthen your abilities on both standard Google Ads Training: Turn Profit with PPC techniques.
As you progress through the interactive modules of this online program, you will have a strong grasp of Google Ads Training: Turn Profit with PPC to identify new opportunities for innovation and drive digital growth within your organization. Enrol in the Google Ads Training: Turn Profit with PPC course today and leverage your knowledge tomorrow.
What Will Make You Stand Out?
On Completion of this Google Ads Training: Turn Profit with PPC online course, you’ll acquire:
- CPD QS Accredited Course.
- Upon Course Completion, Earn a Complimentary PDF and a hard copy Certificate to Showcase Your Enhanced Skills.
- Lifetime access.
- 24x7 Tutor Support.
- Complete the course at your own pace.
Description
Industry professionals developed the content of this online Google Ads Training: Turn Profit with PPC course, combining their expertise and in-depth knowledge. The curriculum was developed by Discover Training to assist you in growing in your current role by providing you with the necessary information and concepts. As you progress through the modules of this course, you’ll learn the fundamentals of Google Ads Training: Turn Profit with PPC and explore the essential concepts.
Who is this course for?
This Google Ads Training: Turn Profit with PPC course is inclusive and accessible to individuals from diverse backgrounds. It specifically caters to those with a keen interest in the relevant sectors. Join us to expand your knowledge and excel in your chosen field.
Requirements
No formal requirements are needed! Enrol effortlessly in this Google Ads Training: Turn Profit with PPC course today. All you need is a device with internet access, and you’re all set to embark on your learning journey. Enjoy the flexibility of completing the course at your own pace.
Certification
Upon successful completion of the Google Ads Training: Turn Profit with PPC course, learners can obtain both a PDF certificate and a Hard copy certificate for completely FREE. The Hard copy certificate is available for a nominal fee of £3.99, which covers the delivery charge within the United Kingdom. Additional delivery charges may apply for orders outside the United Kingdom.
Career Path
Unlock the Potential of Google Ads Training: Turn Profit with PPC and gain valuable insights into the evolving Google Ads Training: Turn Profit with PPC industry. Acquire in-demand skills that can be immediately applied to lucrative job opportunities.
Google Ads Training: Turn Profit with PPC Course Reviews
An outstanding online course with clear explanations and practical examples. I could study at my own pace and still feel fully supported throughout. It’s truly boosted my confidence and career prospects
The course was well-structured, engaging, and easy to follow. The flexibility made it perfect alongside my full-time job. I’ve gained valuable, real-world skills that I can apply immediately.
Excellent learning experience from start to finish. The content was professional, up-to-date, and highly relevant. I would highly recommend it to anyone looking to upskill online.
Course Curriculum
| Module 01: Introduction to Google Ads | |||
| Welcome to Google Ads Masterclass! | 00:13:00 | ||
| Link to Isaac Rudansky’s Digital Advertising Superstars Facebook Group | 00:05:00 | ||
| How to Make the Most of This Course, Plus a Sneak Peek of What’s to Come! | 00:20:00 | ||
| Google Ads Formula Calculator | 00:14:00 | ||
| AdWords Formula Calculator I Built For You | 00:05:00 | ||
| What is Google Ads? | 00:12:00 | ||
| Where do Google Ads Show Up? | 00:13:00 | ||
| Complimentary Adventure Media Account Audit (exclusions apply) | 00:06:00 | ||
| Module 02: Creating and Setting Up Our First Google Ads Account | |||
| Download Course Slides! | 00:05:00 | ||
| Creating Your First Google Ads Account | 00:09:00 | ||
| Understanding the Google Ads Account Hierarchy | 00:08:00 | ||
| Using Your Website Navigational Structure to Structure Your Google Ads Campaigns | 00:20:00 | ||
| Understanding Network Settings | 00:14:00 | ||
| Understanding Location Targeting | 00:12:00 | ||
| Configuring Location Targeting in Google Ads | 00:10:00 | ||
| Viewing Location Reports in Google Ads | 00:15:00 | ||
| Understanding Advanced Location Options | 00:16:00 | ||
| Setting and Configuring Languages | 00:04:00 | ||
| Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads | 00:13:00 | ||
| Finding Your Hourly Reports in the Google Ads Interface | 00:06:00 | ||
| Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit | 00:06:00 | ||
| Bidding Strategies: Target Search Page Location | 00:06:00 | ||
| Bidding Strategies: Target ROAS | 00:10:00 | ||
| Bidding Strategies: Target CPA | 00:05:00 | ||
| Bidding Strategies: Target Outranking Share | 00:08:00 | ||
| Bidding Strategies: Maximize Clicks | 00:05:00 | ||
| Bidding Strategies: Enhanced CPC Bidding | 00:05:00 | ||
| Bidding Strategies: Manual CPC Bidding | 00:05:00 | ||
| Campaign Start and End Dates | 00:02:00 | ||
| Introduction to Dynamic Search Ads! | 00:08:00 | ||
| Understanding Sitelink Extensions | 00:00:00 | ||
| Callout Extensions | 00:05:00 | ||
| Call Extensions | 00:08:00 | ||
| Structured Snippet Extensions | 00:06:00 | ||
| App Extensions | 00:02:00 | ||
| Message Extensions | 00:09:00 | ||
| Location Extensions | 00:10:00 | ||
| Location Setting Exercise | 00:05:00 | ||
| Promotion Extensions | 00:00:00 | ||
| Price Extensions | 00:12:00 | ||
| Understanding Ad Rotation Settings | 00:05:00 | ||
| The Basics of Ad Scheduling | 00:11:00 | ||
| Understanding the Basics of Device Targeting | 00:15:00 | ||
| Understanding Campaign URL Options | 00:07:00 | ||
| Module 03: Structuring Your Ad Groups Like A Professional | |||
| Ad Group Structure Basics and Organization | 00:14:00 | ||
| Ad Group Structure Ideas | 00:07:00 | ||
| Creating Our First Ad Group in Google Ads | 00:09:00 | ||
| Module 04: How To Write Killer Ads in Google Ads! | |||
| The Anatomy of Google Text Ads | 00:07:00 | ||
| Compliance in Google Text Ads | 00:06:00 | ||
| Requesting a Manual Review of Your Ads and Expediting the Process | 00:03:00 | ||
| Best Practices for Successful Text Ads | 00:14:00 | ||
| Real-Life Case Ad Copy Case Study: Medical Equipment Company | 00:15:00 | ||
| The BJ Fogg Behavioral Model | 00:39:00 | ||
| Creating Our First Ad in Google Ads | 00:13:00 | ||
| Module 05: Setting Up Your AdWords Billing | |||
| Configuring Your Billing Details in Google Ads | 00:05:00 | ||
| Module 06: Keywords in Depth - The Heartbeat of Your Account | |||
| Keyword Basics: Keywords vs Queries | 00:09:00 | ||
| The Basics of Keyword Research | 00:11:00 | ||
| The Basics of Keyword Planning | 00:13:00 | ||
| The Basics of Keyword Organization | 00:07:00 | ||
| Understanding Keyword Match Types | 00:12:00 | ||
| Keyword Match Types: Broad Match | 00:09:00 | ||
| Keyword Match Types: Broad Match Modified | 00:06:00 | ||
| Keyword Match Types: Phrase Match | 00:07:00 | ||
| Keyword Match Types: Exact Match | 00:12:00 | ||
| Keyword Match Types: Negative Match | 00:12:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 1 | 00:15:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 2 | 00:17:00 | ||
| Understanding Negative Keyword Lists | 00:12:00 | ||
| Traffic Sculpting: Negative Keywords at the Ad Group Level | 00:18:00 | ||
| Adding Negative Keywords at The Ad Group Level | 00:09:00 | ||
| Traffic Sculpting Using OPTMYZR | 00:07:00 | ||
| Keyword Research: Google Suggestions, Google Related Searches and Autocomplete | 00:14:00 | ||
| Using Additional Research Tools to Get Negative Keyword Ideas | 00:12:00 | ||
| Keyword Research: Using the Google Keyword Planner 1 | 00:20:00 | ||
| Keyword Research: Using the Google Keyword Planner 2 | 00:16:00 | ||
| Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner | 00:16:00 | ||
| Keyword Planning: The 6 Main Ways People Communicate With Search Engines | 00:17:00 | ||
| Keyword Planning: Understanding the Buyer Funnel | 00:12:00 | ||
| Keyword Planning: What Keywords Can Teach Us About Buying Intent | 00:12:00 | ||
| Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates | 00:18:00 | ||
| Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors | 00:19:00 | ||
| Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates | 00:17:00 | ||
| Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes | 00:17:00 | ||
| Keyword Organization: Formatting Keywords in Excel | 00:12:00 | ||
| Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure | 00:12:00 | ||
| Keyword Organization: Using Mergewords to Generate Keyword Lists | 00:14:00 | ||
| Keyword Bidding Basics: Setting Your Initial Max CPC Bids | 00:20:00 | ||
| Module 07: Account Structure - How To Structure Ad Groups Like A pro | |||
| Account Structure: How To Create A New Ad Group Within Your Campaign | 00:07:00 | ||
| Importing Your Keyword Lists From Excel Into Your New Ad Group | 00:11:00 | ||
| Creating Multiple, Relevant Ads For Your New Ad Groups | 00:13:00 | ||
| How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign | 00:08:00 | ||
| Module 08: The Incredible Dynamics Of The AdWords Auction | |||
| Introduction To The AdWords Auction | 00:20:00 | ||
| Understanding Quality Score: Click Through Rate And Ad Relevancy | 00:15:00 | ||
| Understanding Quality Score: Landing Page Quality | 00:07:00 | ||
| Understanding Ad Rank and How It Is Calculated | 00:12:00 | ||
| When You Could Ignore Low-Quality Scores (and when you can’t!) | 00:09:00 | ||
| Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) | 00:08:00 | ||
| Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) | 00:11:00 | ||
| Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) | 00:07:00 | ||
| Module 09: Expanding And Refining Your Campaigns | |||
| Navigating The AdWords Dashboard | 00:16:00 | ||
| How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns | 00:15:00 | ||
| Editing The Essential Campaign Settings | 00:06:00 | ||
| How To Create New Campaigns That Will Improve Your Results | 00:15:00 | ||
| How To Use Your Website To Make The Best Campaigns Possible | 00:16:00 | ||
| How To Set Up Powerful Custom Schedules For Your Campaigns | 00:12:00 | ||
| Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules | 00:12:00 | ||
| Module 10: Negative Keywords - Your Greatest Ally | |||
| Understanding Negative Keywords In-Depth | 00:14:00 | ||
| Using Broad, Phrase and Exact Match With Your Negative Keywords | 00:07:00 | ||
| Adding and Removing Negative Keywords and Negative Keyword Lists | 00:20:00 | ||
| Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions | |||
| Introduction To Ad Extensions | 00:06:00 | ||
| The Benefits Of Using Ad Extensions | 00:08:00 | ||
| Different Types Of Ad Extensions and Best Practices | 00:06:00 | ||
| Adding Sitelink Extensions | 00:08:00 | ||
| Configuring Your Sitelink Extensions For The Best Results | 00:11:00 | ||
| Adding Callout Extensions And Phone Extensions | 00:08:00 | ||
| Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss | |||
| The 5 Primary Forms Of Remarketing | 00:16:00 | ||
| Realizing The Benefits And Importance Of Remarketing | 00:13:00 | ||
| How To Create And Add Your Remarketing Tag | 00:09:00 | ||
| Creating Your First Remarketing Audience | 00:13:00 | ||
| Configuring Your Remarketing Campaign Settings | 00:14:00 | ||
| Module 13: Keeping Track Of Profits With Conversion Tracking | |||
| Understanding The Basics Of Conversion Tracking | 00:14:00 | ||
| Exploring The Different Conversion Actions Visitors Take On Your Site | 00:14:00 | ||
| Setting Up Conversion Tracking For Form Submissions | 00:18:00 | ||
| Generating And Installing Your Conversion Tracking Tag | 00:09:00 | ||
| Understanding The Basics Of Phone Call Tracking | 00:09:00 | ||
| Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data | 00:10:00 | ||
| Module 14: Profitable Bidding Strategies | |||
| Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction | 00:15:00 | ||
| How To Mathematically Calculate ROI and ROAS | 00:09:00 | ||
| Calculating Max CPC Bids From Your Conversion Rate And Conversion Value | 00:12:00 | ||
| Calculating Profitable Keyword Bids Based On Revenue Per Click | 00:09:00 | ||
| Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed | |||
| Introduction To AdWords Scripts – What Are Scripts | 00:05:00 | ||
| Bidding To Average Position AdWords Script (Part 1) | 00:12:00 | ||
| Bidding To Average Position AdWords Script (Part 2) | 00:14:00 | ||
| Module 16: Conclusion ... Goodbye For Now! | |||
| Conclusion | 00:04:00 | ||
| Module 17: Bonus Material! | |||
| Part 1 Understanding Search Queries and What We Learn From Searcher Languagage | 00:18:00 | ||
| Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords | 00:18:00 | ||
| Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads | 00:23:00 | ||
| Calculating Profitable Keyword Bids Based On Revenue Per Click | 00:09:00 | ||
Frequently Asked Questions
Yes, Discover Training provides accredited and CPD-certified courses, ensuring learners receive recognised qualifications that support career progression and professional compliance.
Anyone can enrol, including students, professionals, job seekers, career changers, and organisations. Most courses do not require previous experience, making them accessible to learners at all levels.
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You will have 14 days to revoke your Course purchase from your purchase date. Regrettably, refunds are not allowed after your purchase have been approved, and materials have been posted to the student’s dashboard or accessed.
Yes, learners receive a downloadable digital certificate upon successful completion, suitable for CPD records, CVs, and professional portfolios.
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Number of Units:
138 -
Access:
1 Year -
Duration:
1 day, 1 hour -
PDF Certificate
Included
