Google Ads
Overview Want to run a profitable Google search ad? Then this Google Ads for Beginners 2021 is the perfect course …
11 Students
Overview
Grasp the science of Google Ads and how it relates to launching a lucrative career. Prepare for future Google Ads needs by looking beyond the ongoing Google Ads impact with Discover Training’s up-to-date Google Ads course .
Discover Training’s Google Ads course gives you a solid foundation in Google Ads in many settings of human development. With industry expert interviews, you’ll gain a greater understanding of Google Ads‘s applications and limitations, as well as how it’s already been efficiently used in the field. Discover Training’s Google Ads course will help you obtain facts and knowledge to strengthen your abilities on both standard Google Ads techniques.
As you progress through the interactive modules of this online program, you will have a strong grasp of Google Ads to identify new opportunities for innovation and drive digital growth within your organization. Enrol in the Google Ads course today and leverage your knowledge tomorrow.
What Will Make You Stand Out?
On Completion of this Google Ads online course, you’ll acquire:
- CPD QS Accredited Course.
- Upon Course Completion, Earn a Complimentary PDF and a hard copy Certificate to Showcase Your Enhanced Skills.
- Lifetime access.
- 24x7 Tutor Support.
- Complete the course at your own pace.
Description
Industry professionals developed the content of this online Google Ads course, combining their expertise and in-depth knowledge. The curriculum was developed by Discover Training to assist you in growing in your current role by providing you with the necessary information and concepts. As you progress through the modules of this course, you’ll learn the fundamentals of Google Ads and explore the essential concepts.
Who is this course for?
This Google Ads course is inclusive and accessible to individuals from diverse backgrounds. It specifically caters to those with a keen interest in the relevant sectors. Join us to expand your knowledge and excel in your chosen field.
Requirements
No formal requirements are needed! Enrol effortlessly in this Google Ads course today. All you need is a device with internet access, and you’re all set to embark on your learning journey. Enjoy the flexibility of completing the course at your own pace.
Certification
Upon successful completion of the Google Ads course, learners can obtain both a PDF certificate and a Hard copy certificate for completely FREE. The Hard copy certificate is available for a nominal fee of £3.99, which covers the delivery charge within the United Kingdom. Additional delivery charges may apply for orders outside the United Kingdom.
Career Path
Unlock the Potential of Google Ads and gain valuable insights into the evolving Google Ads industry. Acquire in-demand skills that can be immediately applied to lucrative job opportunities.
Google Ads Course Reviews
An outstanding online course with clear explanations and practical examples. I could study at my own pace and still feel fully supported throughout. It’s truly boosted my confidence and career prospects
The course was well-structured, engaging, and easy to follow. The flexibility made it perfect alongside my full-time job. I’ve gained valuable, real-world skills that I can apply immediately.
Excellent learning experience from start to finish. The content was professional, up-to-date, and highly relevant. I would highly recommend it to anyone looking to upskill online.
Course Curriculum
| Introduction | |||
| Introduction | 00:03:00 | ||
| Basics/ Account Set up | |||
| What We’re Going To Cover In This Section erer | 00:01:00 | ||
| What is Google Ads? | 00:04:00 | ||
| Where do google ads appear? | 00:05:00 | ||
| Google Account Hierarchy | 00:04:00 | ||
| Setting Up Your First Google Ads Account | 00:05:00 | ||
| Location targeting | 00:09:00 | ||
| Budgets and Selecting Your Bidding Strategy | 00:04:00 | ||
| Setting Up Billng | 00:02:00 | ||
| Keyword Research for Google Ads | |||
| What We’re Going To Cover In This Section | 00:01:00 | ||
| What Is A Keyword & Understanding The Intent Behind One | 00:04:00 | ||
| How To Find Keywords To Target – Related Website URL | 00:07:00 | ||
| How To Find Keywords To Target – Keyword Planner | 00:05:00 | ||
| How To Find Keywords To Target – SEMRush | 00:07:00 | ||
| How To Organise Your Keywords By Themes | 00:12:00 | ||
| Everything You Need To Know About Keyword Match Types | 00:06:00 | ||
| How To Add Match Types To Your Keywords Like A Pro | 00:08:00 | ||
| The Importance Of Negative Keywords & How To Add Them To Your Account | 00:08:00 | ||
| Creating Your Ads | |||
| What We’re Going To Cover In This Section | 00:01:00 | ||
| The Evolution Of How Ads Appear In Google | 00:03:00 | ||
| Best Practices for Writing Killer Ad Text | 00:07:00 | ||
| How To Create Your First Google Ad | 00:17:00 | ||
| Ad Rotation – Everything You Need To Know | 00:05:00 | ||
| Ad Schedule – How To Select The Days & Times You Want Your Ads To Show | 00:05:00 | ||
| Bidding Strategies Explained | |||
| What We’re Going To Cover In This Section | 00:01:00 | ||
| Target CPA | 00:04:00 | ||
| Target ROAS | 00:06:00 | ||
| Maximize Conversions | 00:03:00 | ||
| Maximize Clicks | 00:02:00 | ||
| Target Impression Share | 00:03:00 | ||
| Manual CPC & Enhanced CPC | 00:05:00 | ||
| Google Ads Dynamics | |||
| What We’re Going To Cover In This Section | 00:01:00 | ||
| Understanding Quality Score | 00:07:00 | ||
| The 4 Components That Make Up Quality Score | 00:08:00 | ||
| Understanding Ad Rank and How It Is Calculated | 00:06:00 | ||
| How Google Determines How Much You Pay Per Click | 00:05:00 | ||
| When You Can Ignore Low Quality Scores (and when you can’t) | 00:03:00 | ||
| Ad Extensions | |||
| What We’re Going To Cover In This Section | 00:01:00 | ||
| What Are Ad Extensions & The Benefits Of Using Them | 00:04:00 | ||
| The Different Types Of Ad Extensions You Can Use | 00:06:00 | ||
| How To Add Sitelink Extensions To Your Ads | 00:06:00 | ||
| How To Add Callout Extensions To Your Ads | 00:04:00 | ||
| How To Add Call Extensions To Your Ads | 00:04:00 | ||
| How To Add Location Extensions To Your Ads | 00:02:00 | ||
| Things To Bear In Mind When Using Ad Extensions | 00:03:00 | ||
| Conversion Tracking | |||
| What We’re Going To Cover In This Section | 00:01:00 | ||
| Understanding The Basics Of Conversion Tracking & Its Benefits | 00:03:00 | ||
| The Two Main Types Of Conversions You Can Use | 00:08:00 | ||
| How To Set Up Conversion Tracking For Form Submissions | 00:15:00 | ||
| How To Set Up Conversion Tracking For Phone Calls | 00:12:00 | ||
| Campaign Optimisation | |||
| What We’re Going To Cover In This Section | 00:01:00 | ||
| Optimising Your Ads Based On Keyword Data | 00:08:00 | ||
| Optimising Your Ads Based On Ad Data | 00:03:00 | ||
| Optimising Your Ads Based On Devices | 00:04:00 | ||
| Optimising Your Ads Based On Specific Times & Days | 00:05:00 | ||
| Conclusion | |||
| Conclusion, goodbye for now… | 00:01:00 | ||
Frequently Asked Questions
Yes, Discover Training provides accredited and CPD-certified courses, ensuring learners receive recognised qualifications that support career progression and professional compliance.
Anyone can enrol, including students, professionals, job seekers, career changers, and organisations. Most courses do not require previous experience, making them accessible to learners at all levels.
Discover Training offers courses across multiple sectors, including business, health and safety, compliance, leadership, IT, personal development, and professional skills training.
You will have 14 days to revoke your Course purchase from your purchase date. Regrettably, refunds are not allowed after your purchase have been approved, and materials have been posted to the student’s dashboard or accessed.
Yes, learners receive a downloadable digital certificate upon successful completion, suitable for CPD records, CVs, and professional portfolios.
-
Number of Units:
56 -
Access:
1 Year -
Duration:
4 hours, 38 minutes -
PDF Certificate
Included
